June 23, 2010

Email Marketing Growing Faster

Email Marketing look like growing again after, Google search engine strategy have change their option where article should merge on the top list on their search with certain keyword.

Email marketers also face more strict competition on their battle to grow with their email opt-in lists. About 30% churn up increasing every year on most opt-in, it is tough just to stay even. With this list of grow up, it is mean harder to deliver the increases in revenue and ROI to their company.

There are some advice from the Vice President of Marketing, Andrea Scarnecchia. Andrea share a simple method on how to leverage the marketing of you’re already doing to get better results.

Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even!
And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy.

So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists — including ways to leverage the marketing you're already doing to get better results. She'll cover the three "layers" of successful list building efforts:

The "Autopilot" Layer that works with minimal marketing effort ongoing once it's set up.
The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
  • Social media marketing
  • Mobile marketing
  • Autopilot Email Marketing